Last Updated: APRIL, 2023

Faherty Brands, LLC and our affiliates and subsidiaries (collectively, “Faherty,” “we,” “us,” or “our”) welcome you.  Our collection and use of information from visitors and customers of our e-commerce website located at https://fahertybrand.com/ (the “Website”) is subject to the following privacy policy (the “Privacy Policy”), which may be updated by us from time to time without notice to you.  By accessing or using the Website, or otherwise manifesting your assent to this Privacy Policy, you agree to be bound by this Privacy Policy. If you do not agree to (or cannot comply with) all of the terms of this Privacy Policy, you may not access or use the Website.

Natural persons who reside in the State of California should also review the Notice to California Residents. You may have additional rights under California law.

THE INFORMATION WE COLLECT AND HOW WE USE IT
In the course of operating the Website, Faherty collects or receives the following types of information, from visitors and customers to our Website, which may include personal information. Faherty may also collect personal information from third parties.

Contact Information
We collect contact information through our Website; contact information typically includes your name, email address, phone number, username and password, shipping address, and any information you provide in messages to us. We use such contact information for purposes such as providing you with information about the Website, responding to your inquiries, sending you email alerts (including marketing emails), registering you for an account on the Website, submitting your orders, providing you the Website, making sure the products you purchase get to the right place, reviewing your materials for a job with us or to join our Faherty Affiliate Program.

Payment Information
In order for us to process your payment when you purchase our products, we require that you provide certain billing information, which may include your credit card number, expiration date, bank account information, billing address, activation code, and similar information (collectively, “Payment Information”).  You authorize our third-party payment vendors, including Shopify, to collect, process, and store your Payment Information in accordance with their respective privacy policies.  We reserve the right to change our payment vendors at any time, or to use additional payment vendors, at our discretion, and will update this Privacy Policy from time to time accordingly. 

Server Log Information
Our servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of such access, including the device’s IP address, user agent string (e.g., operating system and browser type/version), and the pages you’ve clicked on while on our Website, and details regarding your activity on the Website such as time spent on the Website and other performance and usage data. We may use these log files for purposes such as assisting in monitoring and troubleshooting errors and incidents, analyzing traffic, or optimizing the user experience.

Cookies
We may collect information using “cookie” and other similar technologies. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive (or other storage medium) so that your computer will “remember” information about your use. We use both first and third party session cookies and persistent cookies. Below is a general primer on session and persistent cookies; information collected by cookies depends on its particular purpose. For more information, please see the information regarding analytics providers discussed further below.

• Session Cookies: We use session cookies to make it easier for you to navigate our Website. A session ID cookie expires when you close the Website.
• Persistent Cookies: A persistent cookie remains on your device for an extended period of time or until you delete them. Persistent cookies enable us to track and target the interests of our visitors to personalize the experience on our Website Also, to the extent we provide a log-in portal or related feature on our Website, persistent cookies can be used to store your passwords so that you don’t have to enter it more than once.

If you do not want us to place a cookie on your device, you may be able to turn that feature off on your device. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain aspects of the Website may not function properly or as intended.

Third-Party Analytics Providers
We use one or more third–party analytics services to evaluate your use of the Website, as the case may be, by compiling reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked, search terms and other similar usage data) and analyzing performance metrics. These third parties use cookies and other technologies to help collect, analyze, and provide us reports or other data. By accessing and using the Website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website. We use third parties to improve our ability to identity visitors to our website. As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, hashed versions of email addresses and/or certain HTTP header fields captured from your visit. We, and third parties, use this information to obtain more information about our visitors and reach out to them through other channels, such as email, direct mail, digital and/or other marketing channels. You have the right to opt-out of this activity. To opt-out, please follow the instructions in [insert name of section where opt-out instructions can be found]. 

Third-Party Advertisers/Remarketers
We may share or receive information about you with/from third parties, including, but not limited to, advertising and remarketing providers, or similar partners, for purposes of personalizing or otherwise understanding how you engage with ads or other content. These third parties may use cookies, pixel tags, or other technologies to collect information in furtherance of such purposes, including to tailor, target (i.e., behavioral, contextual, retargeting, and remarketing), analyze, report on, and/or manage advertising campaigns or other initiatives. For example, when a browser visits a site, pixel tags enable us and these third-parties to recognize certain cookies stored within the browser to learn which ads or other content bring a user to a given site. Information that we may receive from these third-parties, including through their service providers, may include advertising identifiers, IP addresses, reports, and campaign data.  By accessing and using the Website, you consent to the processing of data about you by these advertisers/remarketing providers in the manner and for the purposes set out in this Privacy Policy.

Geolocational Information
We may, with your consent, automatically collect geolocation information from your device via your browser’s location services. This consent may be provided by you on the device level (e.g., you have consented to location services generally through your browser’s settings) or by accepting our request for geolocation access on the Website. Please consult your browser’s documentation regarding how to turn off location services. If you disable location services, you may not be able to use the full array of features and functionalities available through our Website.

Aggregate Data
In an ongoing effort to better understand our users and the Website, we might analyze your information in aggregate form to operate, maintain, manage, and improve the Website. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics to describe the Website to current and prospective business partners and to other third parties for other lawful purposes.

Onward Transfer to Third Parties

• Like many businesses, we hire other companies to perform certain business-related services. We may disclose personal information to certain types of third party companies but only to the extent needed to enable them to provide such services. The types of companies that may receive personal information and their functions are: hosting services, technical assistance, database management/back-up services, use analytics, advertising/marketing services, email marketing platforms, fulfillment services, distributors, payment processors, and customer service.
• To provide our Website and administer promotional programs, we may share your personal information with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs.
• We may, from time to time, share and/or license personal information with third party marketing partners for commercial purposes who may provide you information about the products and services they or their partners offer.  However, you will be given the opportunity to opt out of such sharing.
• We may also disclose personal information to our parent companies, subsidiaries, affiliates, joint ventures, or other companies under common control to support the marketing and sale of our products and services.

Business Transfers
In the event of a merger, dissolution, reorganization or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy. This policy shall be binding upon Faherty and its legal successors in interest.

Disclosure to Public Authorities
We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas. 

OPT-OUT FOR DIRECT MARKETING; EMAIL MANAGEMENT; SALE OF INFORMATION
You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to privacy@fahertybrand.com or by clicking on the “Unsubscribe” link located on the bottom of any Faherty marketing email and following the instructions found on the page to which the link takes you. Please allow us a reasonable time to process your request. You cannot opt out of receiving transactional e-mails related to the Website.
You may also opt out of the sale of your personal information by Faherty to third parties. If you wish to opt out of such sharing with third parties, please email us at privacy@fahertybrand.com. You may request deletion of your personal data by emailing privacy@fahertybrand.com.

Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Privacy policy : https://rakutenadvertising.com/legal-notices/services-privacy-policy/

Your rights : https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

HOW WE PROTECT YOUR INFORMATION
Faherty takes very seriously the security and privacy of the personal information that it collects pursuant to this Privacy Policy. Accordingly, we implement reasonable security measures designed to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and to comply with applicable laws and regulations.  Please understand, however, that no security system is impenetrable.  We cannot guarantee the security of our databases or the databases of the third parties with which we may share your information (as permitted herein), nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet.  In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

CHILDREN
The Website are intended for users 13 years or older; you are not permitted to access or use the Website if you are younger than 13. We do not knowingly collect personal information from children under the age of 13 through the Website. If you are under 13, please do not give us any personal information.  We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information without their permission.  If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us at privacy@fahertybrand.com, and we will endeavor to delete that information from our databases.

IMPORTANT NOTICE TO ALL NON-US RESIDENTS
Our servers are located in the US and elsewhere.  Please be aware that your information may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin.  If you are located outside the United States and choose to use the Website, you do so at your own risk.

DO NOT TRACK
Faherty does not respond to “Do Not Track” settings or other related mechanisms at this time.

LINKS TO EXTERNAL WEBSITES
The Website may contain links to third-party websites (“External Sites”). Faherty has no control over the privacy practices or the content of any such External Sites.  As such, we are not responsible for the content or the privacy policies of such External Sites. You should check the applicable privacy policy and terms of use when visiting any such External Sites.

CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is effective as of the last updated date stated at the top of this Privacy Policy.  We may change this Privacy Policy from time to time with or without notice to you. By accessing the Website after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes.  Please be aware that, to the extent permitted by applicable law, our use of the information collected is governed by the Privacy Policy in effect at the time we collect the information.  Please refer back to this Privacy Policy on a regular basis.

HOW TO CONTACT US
If you have questions about this Privacy Policy, please e-mail us at privacy@fahertybrand.com with “Privacy Policy” in the subject line.